Generational Equity

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Generational Equity

Generational Equity, headquartered in Richardson, Texas, has established itself as a premier business advisory firm specializing in merger and acquisition services, growth consulting, wealth management, and digital solutions. The firm is celebrating its 20th anniversary this year. Dr. John Binkley founded it alongside his son Ryan Binkley, who now serves as president and CEO. With over 350 skilled professionals spread across 16 offices in North America, Generational Equity is part of the broader Generational Group, which includes Generational Capital Markets, Generational Wealth Advisors, Generational Consulting Group, and DealForce.

The firm's comprehensive service suite is designed to support business owners at various stages of their business journey, from the growth phase to the exit strategy. Key offerings include M&A Advisory, which helps clients navigate the complexities of mergers and acquisitions; Sell-Side Services, which prepare clients for sale and maximize transaction value; and strategic business valuations to assess company worth in the market. Generational Growth Consultants also work closely with clients to devise and implement strategies that enhance business value and operational performance.

A leader in its field, Generational Equity boasts a proprietary network of over 28,000 potential buyers and has completed more than 1,600 transactions. The firm has received numerous accolades, including being named Investment Banking Firm of the Year multiple times by M&A Advisor and receiving recognitions as Valuation Firm of the Year and M&A Consulting Firm of the Year. In 2024, the Global M&A Network named it the USA Investment Bank of the Year.

Generational’s client-centric approach is underpinned by core values such as respect, integrity, transparency, diligence, and excellence. This philosophy ensures that every client receives personalized attention, guided by the principle of treating clients how they wish to be treated. This ethos extends to Generational Wealth Advisors and Generational Capital Markets, which offer wealth preservation and access to capital resources.

The company’s technological arm, Precocity, provides digital solutions that enhance business processes and customer engagement. Meanwhile, DealForce offers a robust platform for acquiring businesses, streamlining the buying process.

Generational’s industry expertise spans various sectors, including automotive, business services, healthcare, industrial, and technology. Recent transaction successes highlight the firm’s capability to facilitate significant deals across diverse industries, such as the acquisition of Security Fire Systems by Blackford Capital and the sale of Ace Controls, LLC.

Client testimonials frequently emphasize the personalized and effective service provided by Generational, reflecting the firm’s success in helping clients transition smoothly to new stages of their lives and careers.

In addition to its business operations, Generational Equity is actively involved in community service, supporting various non-profits through sponsorships and fundraising events, demonstrating its commitment to making a broader social impact.

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